Lifecycle signals
Coordinate ad campaigns with the texts your customers receive.
WasteNot syncs SMS message activity from Twilio so recent owned-channel outreach can inform suppression, retention, and audience timing.
Your data
Builds the suppression audience
Your ad accounts
What you can build
Audiences you can spin up from Twilio
- 01
Coordinate SMS and ads
Suppress people who just received owned-channel outreach.
- 02
Segment by message recency
Build audiences from people recently contacted by text.
- 03
Use SMS history
Use SMS receive events as another signal in your audience rules.
What WasteNot reads from Twilio
Read-only access. Identity fields are normalized and hashed before they leave WasteNot, and used only to build your exclusion audiences.
Messages
Outbound SMS messages sent from your Twilio numbers.
Recipients
Recipient phone numbers on SMS receive events.
Sent timestamps
Sent-at timestamps for each message, so rules can include or suppress people by how recently they were contacted.
How it works
From Twilio to fresh exclusions
- 01
Connect Twilio
Authorize or configure a read-only connection to your source.
- 02
Shape the audience
Build suppression rules from customers, orders, and events.
- 03
Sync exclusions
WasteNot keeps Meta, Google, and your other ad platforms refreshed.
See it on your Twilio data.
We will show how Twilio data can feed your suppression audiences and where it fits in your stack.
Read the setup guide