Lifecycle signals
Your Postmark activity belongs in audience rules.
WasteNot reads Postmark delivery, bounce, open, and click activity so transactional email behavior can feed audience rules.
Your data
Builds the suppression audience
Your ad accounts
What you can build
Audiences you can spin up from Postmark
- 01
Track recent sends
Use delivered outbound messages as a recent activity signal.
- 02
Layer in engagement
Use opens and clicks to identify recently engaged recipients.
- 03
Drop bounces
Use bounce events to keep poor email identities out of cohorts.
What WasteNot reads from Postmark
Read-only access. Identity fields are normalized and hashed before they leave WasteNot, and used only to build your exclusion audiences.
Recipients
Recipient email addresses on outbound message activity.
Delivery events
Delivery, bounce, open, and click events from Postmark.
Event timing
Event timestamps, so rules can reflect recent email activity.
How it works
From Postmark to fresh exclusions
- 01
Connect Postmark
Authorize or configure a read-only connection to your source.
- 02
Shape the audience
Build suppression rules from customers, orders, and events.
- 03
Sync exclusions
WasteNot keeps Meta, Google, and your other ad platforms refreshed.
See it on your Postmark data.
We will show how Postmark data can feed your suppression audiences and where it fits in your stack.
Read the setup guide