Practical reads on growth, signal, and waste.

Learn how to calculate Return on Ad Spend (ROAS) in minutes so that you can understand the performance of your advertising campaigns.

John Joe Smith, founder and CEO of WasteNot, is hosted by Tom Triscari, founder of Quo Vadis, for a Q&A conversation on the future of audience suppression.

Learn more about Return on Ad Spend (ROAS) and how you can calculate it to understand campaign performance.

Test and learn. Optimize your Google Ads campaigns with this complete guide to A/B testing in Google Ads.

Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp, looks back at where digital advertising has been and previews where it’s going.

Optimize your Facebook programs with this six-step Facebook Ads checklist.

Engage your users in the moments that matter with these three Facebook location targeting strategies.

Michael Glantz, General Manager at The Trade Desk, shares how to extract value from first-party data across the user lifecycle.

Set your campaigns up for success with this complete guide to Google Ads campaign creation.

Make the most of your Google Ads investment with this four-step Google Ads optimization checklist. Learn how to improve your campaigns, as well as guidance on how often to optimize your Google Ads program.

Get more out of your advertising investment with these four tips for increasing return on ad spend (ROAS).

Get the most out of your Facebook campaigns with these four growth hacks for optimizing Facebook Ads.

Optimize your Google Ads programs with these four tips for improving Google Ads CTR.

Get more out of your Facebook advertising campaigns with these four tips for increasing Facebook ROAS.

Get the most out of your Google Ads investments with these five tips for increasing Google Ads ROAS.

Optimizing customer acquisition costs is key to scaling marketing programs. This article shares five tips for lowering customer acquisition costs and increasing marketing efficiency.

With advertising on Facebook becoming more expensive, it's important to make the most of your spend on the platform. Improve your Facebook acquisition programs with these five tips for lowering Facebook CAC.

Translate your audience's intent into conversions with these seven best practices for Facebook retargeting ads.

Advertising expert, Travis Clinger, shares how cookie loss has dramatically impacted performance marketing results

Calculate CAC payback period and understand the performance of your customer acquisition model.

Learn how to calculate LTV to CAC and understand how you can analyze LTV to CAC ratio to assess the health of your marketing programs.

Learn what Customer Acquisition Cost (CAC) is and how to calculate it to assess your customer acquisition model.

Advertising veteran, Michael Glantz, explains the shift and how to collect first-party data yourself.

Many advertisers waste up to 40% of their ad budgets due to inefficient targeting, and they aren't even aware of it. In this article, we'll walk through how brands can use modern audience suppression strategies to improve advertising efficiency and performance.

Maximize your Facebook advertising programs with these five best practices for Facebook A/B testing.