Find the Perfect Plan for Your Needs
Select a WasteNot plan that matches your goals
Starter
$2,000/ mo
For brands spending $0–$5MM / yr. on ads
- Unlimited user seats
- Unlimited data source connections
- Unlimited ad platform connections
- Real-time reporting
- Email customer support
Growth
$6,000/ mo
For brands spending $5MM–$10MM / yr. on ads
- Everything in the Starter plan
- New data source connector builds on request
- 3P data enrichment available
- Live customer support (in-app chat)
- Guided onboarding and account set up
Enterprise
Custompricing
For brands spending >$10MM / yr. on ads
- Everything in the Growth plan
- ML modeling of 1p and 3p exclusion audiences
- Free new data source connector builds
- Dedicated CSM (Slack, email, phone)
- White-glove onboarding, quarterly performance review and account optimization
Wall of Love
“We've seen all metrics improve from new customer percentage to profitability to email list growth.”
MOMatthijs Otterloo
CEO, HEYSHAPE
“We had tried a bunch of things before that either didn't work or kind of worked. WasteNot definitively worked.”
NLNate Lagos
Head of Growth
“Knowing that we can increase our reach on new customers solely by adding this software for one purpose and one purpose only — it’s this beautiful niche that WasteNot provides.”
MFMatt Fey
Marketing Director, Portland Leather Goods
“It gave us control of our ad spend and confidence that every dollar was going toward new customer growth.”
CMColby McDermott
VP of Acquisition, Cozy Earth
“Prior to WasteNot, about 60–70% of our incremental revenue came from new customers. After launching, that jumped to 96%.”
CPCody Plofker
CMO, Jones Road Beauty
“Ensuring we see real growth from our ad spend instead of rebuying the same customers over and over. The impact on our growth has been unbelievable.”
DMDario Markovic
CEO, Eric Javits
Frequently Asked Questions
Still have questions? Email info@wastenot.io.
WasteNot is an easy-to-use ad optimization tool designed to help advertisers easily activate dynamic exclusion audiences for Meta and Google ad campaigns, optimizing ad spend and improving campaign performance by eliminating wasted ad spend across all campaigns.