Customer Stories
More ways brands are cutting wasted spend
How Jones Road Beauty Cut nCAC by 40% with WasteNot
Jones Road wired up Shopify, Klaviyo, Meta and Google in an afternoon. Within a week, nCAC was down 40% and the share of incremental revenue coming from new customers jumped from 60–70% to 96%.
How OOFOS Increased Incremental New Customer Revenue by 9%
A Haus-validated incrementality test showed WasteNot drove a 9% lift in incremental new-customer revenue for OOFOS in two weeks — without changing creative, bid, or budget.
How Portland Leather Increased New Customer Purchases by 69% with WasteNot
Portland Leather has millions of repeat buyers; without working exclusions, every prospecting dollar was at risk of finding one. WasteNot flipped purchases from 49% new to 82% new in 30 days — no budget changes, no creative changes.
How ALT. Fragrances Transformed New Customer Acquisition with WasteNot
ALT's campaigns were 70–80% returning buyers and Michael Saba couldn't see what was actually working. Twenty minutes after wiring up WasteNot, those same campaigns flipped to 90%+ new customers.
How Eric Javits Increased New Customers by 138% in 30 Days with WasteNot
In luxury, stagnant new-customer growth is existential. WasteNot tripled Eric Javits' first-time purchasers in 30 days — without a creative refresh or a budget increase.
How Candy Claws Boosted NCROAS by 17%
Candy Claws thought they'd hit Australia's ceiling. Stopping their spend from cycling through existing customers revealed an unspent runway — and a 17% nCROAS lift inside the first week.
How Adapt Naturals Decreased nCAC by 46% with WasteNot
Even with every exclusion stacked, Adapt Naturals still saw 15% of Meta conversions show up as returning buyers. WasteNot dropped that to ~3% the day it went live — and the subscription brand's segmentation finally matched reality.
How Lineage Provisions Grew New Customers by 40%
Founder-driven reach got Lineage Provisions its first lift — and then trapped it inside Paul Saladino's audience. WasteNot broke the lookalike loop, surfaced entirely new buyer personas, and grew new-customer volume 40% MoM.
How Immi Eats Decreased Wasted Customer Spend by 90% with WasteNot
Static exclusion lists worked one day and failed the next. WasteNot dropped Immi's wasted spend from ~10% to ≤1% — and made the top-of-funnel data trustworthy enough to scale on.
How GOA Skincare Increased NCROAS by 151% with WasteNot
March is normally GOA's softest month. With WasteNot live across Advantage+ and Shopping — places exclusions usually don't even reach — it became one of their strongest acquisition windows of the year.
How Mirai Clinical Reduced nCAC by 35% via Smarter Exclusions with WasteNot
Mirai Clinical was losing 45% of Meta spend to past customers and 80% of attributed conversions came from people who would have bought anyway. WasteNot redirected that budget and lifted net profit 37% — on 5% less total spend.
How HEYSHAPE Improved NCROAS by 26% with WasteNot
HEYSHAPE's 2024 boom hit a wall in Q4 as exclusions quietly broke. WasteNot restored ROAS by 26%, dropped nCAC 24%, and gave the team the headroom to scale creative again.
How a DTC Watch Company Increased NCROAS by 59%
A DTC watch company was burning 40% of its budget on past customers and recent visitors despite every native exclusion. WasteNot lifted nCROAS 59% and brought contribution-margin targets back online.
