Lifecycle signals
Turn SendGrid email activity into audience rules.
WasteNot reads recent Twilio SendGrid message activity so delivery and engagement behavior can feed audience rules.
Your data
Builds the suppression audience
Your ad accounts
What you can build
Audiences you can spin up from Twilio SendGrid
- 01
Track recent sends
Use delivered transactional email as a recent customer activity signal.
- 02
Layer in engagement
Use opens and clicks to identify recipients who recently engaged.
- 03
Filter delivery failures
Use not-delivered messages to keep weak email identities out of cohorts.
What WasteNot reads from Twilio SendGrid
Read-only access. Identity fields are normalized and hashed before they leave WasteNot, and used only to build your exclusion audiences.
Recipients
Recipient email addresses from recent SendGrid message activity.
Email activity
Delivered, not-delivered, opened, and clicked message summaries.
Event timing
Last event timestamps, so rules can reflect recent email behavior.
How it works
From Twilio SendGrid to fresh exclusions
- 01
Connect Twilio SendGrid
Authorize or configure a read-only connection to your source.
- 02
Shape the audience
Build suppression rules from customers, orders, and events.
- 03
Sync exclusions
WasteNot keeps Meta, Google, and your other ad platforms refreshed.
See it on your Twilio SendGrid data.
We will show how Twilio SendGrid data can feed your suppression audiences and where it fits in your stack.
Read the setup guide