Lifecycle signals
Let Brevo email and SMS activity shape your audience rules.
WasteNot reads transactional email engagement and SMS activity from Brevo. Use recent delivery, engagement, and opt-out signals to keep acquisition audiences focused.
Your data
Builds the suppression audience
Your ad accounts
What you can build
Audiences you can spin up from Brevo
- 01
Suppress engaged recipients
Exclude recently delivered-to and engaged email recipients from acquisition.
- 02
Respect email suppressions
Use hard-bounce, blocked, spam, and unsubscribe signals in audience rules.
- 03
Add SMS signals
Keep delivered-to and opted-out SMS recipients aligned with paid-media audiences.
What WasteNot reads from Brevo
Read-only access. Identity fields are normalized and hashed before they leave WasteNot, and used only to build your exclusion audiences.
Recipients
Recipient email addresses and phone numbers from synced events.
Email engagement
Delivered, opened, clicked, hard-bounced, blocked, and invalid email events.
Suppression signals
Email spam and unsubscribe events, plus SMS delivery and opt-outs.
How it works
From Brevo to fresh exclusions
- 01
Connect Brevo
Authorize or configure a read-only connection to your source.
- 02
Shape the audience
Build suppression rules from customers, orders, and events.
- 03
Sync exclusions
WasteNot keeps Meta, Google, and your other ad platforms refreshed.
See it on your Brevo data.
We will show how Brevo data can feed your suppression audiences and where it fits in your stack.
Read the setup guide