Lifecycle signals
Support tickets are customer signals, not just inbox work.
WasteNot reads Gorgias support activity so service risk, active tickets, and customer satisfaction can inform suppression and retention audiences.
Your data
Builds the suppression audience
Your ad accounts
What you can build
Audiences you can spin up from Gorgias
- 01
Segment active tickets
Treat active support conversations differently from quiet customers.
- 02
React to service moments
Use recent support activity to pause or narrow broad acquisition audiences.
- 03
React to CSAT
Use satisfaction signals to separate happy customers from at-risk ones.
What WasteNot reads from Gorgias
Read-only access. Identity fields are normalized and hashed before they leave WasteNot, and used only to build your exclusion audiences.
Tickets
Ticket creation, updates, and close activity from support workflows.
Messages
Inbound customer messages that show active support needs.
CSAT
Satisfaction survey signals from completed support work.
How it works
From Gorgias to fresh exclusions
- 01
Connect Gorgias
Authorize or configure a read-only connection to your source.
- 02
Shape the audience
Build suppression rules from customers, orders, and events.
- 03
Sync exclusions
WasteNot keeps Meta, Google, and your other ad platforms refreshed.
See it on your Gorgias data.
We will show how Gorgias data can feed your suppression audiences and where it fits in your stack.
Read the setup guide