Lifecycle signals
Your Klaviyo segments can do more than send email.
WasteNot reads your Klaviyo profiles and segment membership. The segments you already trust for email become exclusion audiences for your paid campaigns.
Your data
Builds the suppression audience
Your ad accounts
Lifecycle audience control
Turn trusted Klaviyo segments into paid-media guardrails.
Your email team already knows who is active, cooling off, subscribed, or ready for win-back. WasteNot lets those segments suppress or shape acquisition audiences without another exported list.
Profiles
Identity-ready contacts
Segments
Lists your team already trusts
Engagement
Opens, clicks, and activity
What you can build
Audiences you can spin up from Klaviyo
- 01
Mirror your email segments
Use any Klaviyo segment as an ad exclusion in one click.
- 02
Suppress engaged subscribers
Exclude active, recently engaged profiles from prospecting.
- 03
Layer in engagement
Use email engagement events alongside purchase and suppression rules.
What WasteNot reads from Klaviyo
Read-only access. Identity fields are normalized and hashed before they leave WasteNot, and used only to build your exclusion audiences.
Profiles
Every profile with its email and SMS identifiers.
Segments
The lists and segments you already maintain, ready to exclude.
Engagement events
Opens, clicks, and on-site activity, so you can target by behavior.
How it works
From Klaviyo to fresh exclusions
- 01
Connect Klaviyo
Authorize or configure a read-only connection to your source.
- 02
Shape the audience
Build suppression rules from customers, orders, and events.
- 03
Sync exclusions
WasteNot keeps Meta, Google, and your other ad platforms refreshed.
See it on your Klaviyo data.
We will show how Klaviyo data can feed your suppression audiences and where it fits in your stack.
Read the setup guide