Lifecycle signals
Let Mailgun engagement shape your audience rules.
WasteNot reads recipients and event data from Mailgun. Suppress the people who open and engage, or build win-back audiences from the ones who went quiet.
Your data
Builds the suppression audience
Your ad accounts
What you can build
Audiences you can spin up from Mailgun
- 01
Suppress engaged customers
Exclude recently delivered, opening recipients from acquisition.
- 02
Respect suppressions
Use bounce, unsubscribe, and complaint events to avoid bad email-based cohorts.
- 03
Layer in engagement
Use opens and clicks as fresh engagement signals in audience rules.
What WasteNot reads from Mailgun
Read-only access. Identity fields are normalized and hashed before they leave WasteNot, and used only to build your exclusion audiences.
Recipients
Recipient email addresses on synced Mailgun events.
Engagement
Delivered, opened, clicked, bounced, and dropped events.
Suppressions
Unsubscribed and complained events from the sending domain.
How it works
From Mailgun to fresh exclusions
- 01
Connect Mailgun
Authorize or configure a read-only connection to your source.
- 02
Shape the audience
Build suppression rules from customers, orders, and events.
- 03
Sync exclusions
WasteNot keeps Meta, Google, and your other ad platforms refreshed.
See it on your Mailgun data.
We will show how Mailgun data can feed your suppression audiences and where it fits in your stack.
Read the setup guide