Lifecycle signals
People already on your website should not see your prospecting ads.
WasteNot reads the people RB2B identifies on your website so recent visitors can be suppressed from paid acquisition audiences.
Your data
Builds the suppression audience
Your ad accounts
What you can build
Audiences you can spin up from RB2B
- 01
Suppress recent visitors
Keep people who recently visited your site out of acquisition campaigns.
- 02
Exclude engaged prospects
Stop paying to reach prospects and customers who are already engaged.
- 03
Act on recency
Use visit timing so rules reflect who came by most recently.
What WasteNot reads from RB2B
Read-only access. Identity fields are normalized and hashed before they leave WasteNot, and used only to build your exclusion audiences.
Website visitors
People RB2B identifies visiting your website.
Visit timing
Each visitor's most recent visit, captured on every sync.
Visitor identity
Business email when RB2B has one, otherwise the RB2B profile ID.
How it works
From RB2B to fresh exclusions
- 01
Connect RB2B
Authorize or configure a read-only connection to your source.
- 02
Shape the audience
Build suppression rules from customers, orders, and events.
- 03
Sync exclusions
WasteNot keeps Meta, Google, and your other ad platforms refreshed.
See it on your RB2B data.
We will show how RB2B data can feed your suppression audiences and where it fits in your stack.
Read the setup guide