Lifecycle signals
Turn Mailjet delivery into audience signals.
WasteNot reads delivered messages and recipient email addresses from Mailjet. Use recent deliveries to suppress existing recipients and compare channel reach.
Your data
Builds the suppression audience
Your ad accounts
What you can build
Audiences you can spin up from Mailjet
- 01
Suppress existing recipients
Exclude recent Mailjet recipients from acquisition campaigns.
- 02
Build delivery cohorts
Build cohorts from people whose mail server recently accepted a message.
- 03
Compare channel reach
Compare recent Mailjet recipients with customers from your other data sources.
What WasteNot reads from Mailjet
Read-only access. Identity fields are normalized and hashed before they leave WasteNot, and used only to build your exclusion audiences.
Recipients
Recipient email addresses from delivered Mailjet messages.
Delivered messages
Delivery time and stable Mailjet message IDs.
Contact references
Mailjet contact IDs retained alongside email identities.
How it works
From Mailjet to fresh exclusions
- 01
Connect Mailjet
Authorize or configure a read-only connection to your source.
- 02
Shape the audience
Build suppression rules from customers, orders, and events.
- 03
Sync exclusions
WasteNot keeps Meta, Google, and your other ad platforms refreshed.
See it on your Mailjet data.
We will show how Mailjet data can feed your suppression audiences and where it fits in your stack.
Read the setup guide