WasteNot can now use transactional messaging activity as audience signals, so delivery and engagement data can sit beside order, subscription, and ad-platform events.
New data sources
Use delivery, open, click, bounce, unsubscribe, spam complaint, and rejected-message events in audience rules.
Use outbound delivery, bounce, open, and click activity from Postmark as inputs for messaging-aware audiences.
Bring SMS message activity into WasteNot so text engagement can inform retention, suppression, and lifecycle audiences.