Customer orders
Subscription lifecycle data should steer your ad spend.
WasteNot reads Skio subscription lifecycle events and customer identity so subscriber status can shape suppression, win-back, and retention audiences.
Your data
Builds the suppression audience
Your ad accounts
What you can build
Audiences you can spin up from Skio
- 01
Suppress subscribers
Keep active subscribers out of acquisition campaigns.
- 02
React to lifecycle changes
Build audiences from customers who recently started or changed subscriptions.
- 03
Win back cancellations
Turn cancelled subscription events into win-back audiences.
What WasteNot reads from Skio
Read-only access. Identity fields are normalized and hashed before they leave WasteNot, and used only to build your exclusion audiences.
Subscriptions
New and active subscriptions from Skio.
Lifecycle events
Lifecycle events that show where a customer is in the subscription journey.
Customer identity
Email, phone, and customer ID when Skio has them available.
How it works
From Skio to fresh exclusions
- 01
Connect Skio
Authorize or configure a read-only connection to your source.
- 02
Shape the audience
Build suppression rules from customers, orders, and events.
- 03
Sync exclusions
WasteNot keeps Meta, Google, and your other ad platforms refreshed.
See it on your Skio data.
We will show how Skio data can feed your suppression audiences and where it fits in your stack.
Read the setup guide