Customer orders
Recharge subscription status can keep audiences honest.
WasteNot syncs Recharge subscription lifecycle data so created, active, and cancelled subscription states can power cleaner suppression audiences.
Your data
Builds the suppression audience
Your ad accounts
What you can build
Audiences you can spin up from Recharge
- 01
Suppress subscribers
Exclude active subscribers from subscription acquisition.
- 02
Win back churned customers
Build win-back audiences from cancelled or inactive subscriptions.
- 03
Track lifecycle changes
Use created, active, and cancelled subscription events in one rule set.
What WasteNot reads from Recharge
Read-only access. Identity fields are normalized and hashed before they leave WasteNot, and used only to build your exclusion audiences.
Customers
Customer records from your Recharge account.
Subscriptions
Created, active, and cancelled subscription states.
Event timing
Lifecycle event timestamps for each subscription state.
How it works
From Recharge to fresh exclusions
- 01
Connect Recharge
Authorize or configure a read-only connection to your source.
- 02
Shape the audience
Build suppression rules from customers, orders, and events.
- 03
Sync exclusions
WasteNot keeps Meta, Google, and your other ad platforms refreshed.
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See it on your Recharge data.
We will show how Recharge data can feed your suppression audiences and where it fits in your stack.
Read the setup guide