Customer orders
Stop paying to re-acquire the customers Shopify already gave you.
WasteNot reads your Shopify orders, refunds, and abandoned checkouts and builds an exclusion list from everyone who has bought. Your prospecting campaigns stop showing them ads.
Your data
Builds the suppression audience
Your ad accounts
Shopify-specific cleanup
Stop treating every store event like the same customer signal.
Shopify gives WasteNot enough context to separate fresh buyers, high-value customers, refunds, and abandoned checkouts before those people reach your ad-platform exclusions.
Order recency
30/60/90 day suppression windows
Customer value
Lifetime spend and order-count rules
Refund state
Separate refund and return handling
What you can build
Audiences you can spin up from Shopify
- 01
Suppress recent buyers
Exclude anyone who ordered in the last 30, 60, or 90 days.
- 02
Protect your best customers
Keep high-value buyers out of broad acquisition audiences.
- 03
Handle refunds and abandonments
Use refund events and abandoned checkouts as separate rule inputs.
What WasteNot reads from Shopify
Read-only access. Identity fields are normalized and hashed before they leave WasteNot, and used only to build your exclusion audiences.
Customers
Email and phone for every buyer, hashed before they leave WasteNot.
Orders
First and latest order dates, so you can exclude people by how recently they bought.
Spend
Total spent and order count, so regulars and one-time buyers get handled differently.
Refunds
Refund events, so you can separate returns from purchases.
How it works
From Shopify to fresh exclusions
- 01
Connect Shopify
Authorize or configure a read-only connection to your source.
- 02
Shape the audience
Build suppression rules from customers, orders, and events.
- 03
Sync exclusions
WasteNot keeps Meta, Google, and your other ad platforms refreshed.
See it on your Shopify data.
We will show how Shopify data can feed your suppression audiences and where it fits in your stack.
Read the setup guide