Ad destinations
Customer Match exclusions for Google, kept current.
WasteNot uploads and maintains your exclusion audiences as Customer Match lists. Search, Shopping, and PMax skip the people who already converted.
Your stack
Builds the suppression audience
Your ad accounts
What you can build
Audiences you can spin up from Google Ads
- 01
Exclude across networks
Search, Shopping, PMax, and YouTube read one Customer Match list.
- 02
Lists maintain themselves
WasteNot keeps Customer Match fresh and policy-compliant.
- 03
See your match rate
Check how many customers matched on each sync.
What WasteNot manages in Google Ads
WasteNot builds, matches, and refreshes these for you. You never upload a list.
Customer Match
WasteNot uploads and maintains the lists.
Every network
Search, Shopping, and PMax read the same exclusions.
Refresh
Lists update as your source data changes.
How it works
From your stack into Google Ads
- 01
Bring in your data
Connect stores, warehouses, and lifecycle tools as sources.
- 02
Shape the audience
Build your suppression rules once. WasteNot resolves the matches.
- 03
Sync to Google Ads
WasteNot pushes and refreshes your exclusion lists in Google Ads.
More Ad platforms
View all
See it on your Google Ads data.
We will show how Google Ads data can feed your suppression audiences and where it fits in your stack.
Read the setup guide