WasteNot can now read audience data directly from PostgreSQL, MySQL, SQL Server, Snowflake, BigQuery, and Redshift.
Set up a database or warehouse as a data source, then provide the SQL query WasteNot should run. That gives teams with customer data in internal systems a direct path into audience rules without exporting files first.
Database data sources use custom SQL with pagination placeholders and a defined return shape. The custom queries guide covers the format.
Supported databases
Connect PostgreSQL with a custom query and use the returned rows in WasteNot audience rules.
Connect MySQL and define the query WasteNot should read for audience inputs.
Connect SQL Server with username and password auth, then use a custom query as the data source.
Supported warehouses
Connect Snowflake and use custom SQL query results in WasteNot audience rules.
Connect BigQuery and use custom SQL query results in WasteNot audience rules.
Connect Redshift and use custom SQL query results in WasteNot audience rules.