WasteNot is live in beta. This is everything that went into the launch, from the foundation up to the first real suppression audiences running against live campaigns. Read the full story in Introducing WasteNot.

The foundation

It starts with the groundwork everything else builds on: user accounts, the core application shell, automated tests, and the deployment infrastructure to ship safely from day one.

One-click sign-in

You can sign in with Google, so getting into WasteNot never means managing yet another password. OAuth accounts are confirmed automatically.

Bring your data in

The first data sources arrived with workspace provisioning and a data source page for the sources coming next. You can connect Shopify to bring in customer and order data, Klaviyo to pull email engagement events like opens and clicks, and Stripe for billing activity, so you can build audiences on the signals your customers actually generate.

Push audiences to Meta

WasteNot can create custom audiences on Facebook, so your suppression lists land where your campaigns run. A Facebook target info page shows exactly who a campaign is targeting, so you can see where your exclusions apply.

Audiences, the heart of WasteNot

This is what the whole platform was built for. You can create audiences, the groups of people you want to suppress from your campaigns, name them, and track their status as they're assembled. It's the first step toward turning your own data into real exclusion lists.