48% decrease in New Customer Acquisition Cost
45% increase in New Customer ROAS
20% increase in Marketing Efficiency Ratio
ADAPT NATURALS × WASTENOT
46% lower nCAC with WasteNot.
46%
decrease in nCAC
350%
increase in new customer revenue
48%
increase in new customers from TOF campaigns
“WasteNot is a banger tool for any high-LTV brand. If repeat purchases are a large portion of your revenue, it becomes more important to think carefully about how you assign ad spend and how you generate new reach for new customers without those muddying the waters in your Meta account.”
Andrew Faris · Media Buyer at Adapt Naturals
Read the full Adapt Naturals case study
